Amazon’s $35 Million ‘Melania’ Promotion Has Critics Questioning Its Motives

Scritto il 28/01/2026
da Nicole Sperling and Brooks Barnes

The tech giant is spending $35 million to promote its film about the first lady, far more than is typical for documentaries.Amazon paid Melania Trump’s production company $40 million for the rights to the documentary. That amount is about $26 million more than the offer from the next closest bidder, Disney.